Outcomes for your organisation
Transformational Product Details
Market Analysis Workshop: Your One-Day In-depth Exploration
Sharpen your strategic focus in just one day. This workshop is designed to provide your team with a comprehensive understanding of the market, enabling a more refined and informed approach to strategic planning. It’s about diving deep into market dynamics, understanding customer needs, and analysing the competitive landscape to identify opportunities and threats.
1-Day Workshop Facilitation
Interactive Learning Experience Participants will engage in activities designed to explore and analyse various aspects of the market, including customer segments, competitors, and industry trends. The workshop incorporates industry analysis, customer value analysis, and analysis of relative position to provide a holistic view of the market environment.
- Industry Analysis: Understand the forces at play in your industry, identify potential opportunities and threats, and assess the overall attractiveness of the market.
- Customer Value Analysis: Explore customer needs, preferences, and values to identify areas where your organisation can deliver superior value.
- Analysis of Relative Position: Evaluate your organisation’s position relative to competitors, identifying strengths, weaknesses, opportunities, and areas for improvement.
The insights gained will be instrumental in refining strategic focus and aligning organisational efforts with market realities, ensuring a customer-centric approach in strategy formulation.
Your Commitment: Time & Involvement
For a successful “Market Analysis Workshop,” bring together a group of 4 to 8 individuals representing diverse roles within the organisation. The active and engaged participation of this team in the one-day session is crucial for gaining meaningful market insights and achieving a consensus on strategic refinement.
We’re here to assist you selecting and inviting the right individuals to ensure the best workshop outcomes.
Your Space or Ours: The Setting
We can conduct the workshop at your location, ensuring a conducive learning environment. If your regular workspace doesn’t encourage deep, focused discussions, we can assist in finding a suitable, distraction-free alternative near your premises.
Our Service: Overview of Efforts
Preparation: Arrangements for the location, participants selection, and sending out invitations.
Workshop: One intensive one-day workshop facilitation.
Total One and a half Day with one of our expert coaches.
Please note that additional costs for alternate venues, catering, or additional facilitation are not included in this outline. In large group sizes, we recommend to facilitate the workshop with a main coach and an assistant.
Talk to us to book your individualised Market Analysis Workshop for your organisation.
Related Transformational Field(s) – Strategy, Systems, Structure
Complementary Services: Enhancing Your Strategic Journey
To augment the effects of the “Market Analysis Workshop” and further advance your organisation’s strategic growth and market understanding, consider these complementary services:
- Strategy Design Sprint: Build or update your organisational strategy in a concise week-long experience i.e. using the Market Analysis methods.
- Define the Winning Aspiration: Align your team around a shared vision and purpose, setting the stage for strategic success.
- Where-to-Play Workshop: Define and refine your strategic playing fields to concentrate organisational efforts effectively.
- Building Proposals Together: Equip your teams with the tools to quickly and effectively formulate possible solutions to arising challenges.
- Consent Decision-Making Session: Introduce your team to a methodology that fosters quick, ‘good enough’ decisions and promotes an experimental culture.
- Aligned Autonomy Approach: Embrace self-management while maintaining focus on shared objectives for agility and velocity.
- Inclusive Leadership Development: Foster leaders who value and integrate diverse perspectives and contributions for more inclusive and balanced decision making.
By incorporating these services, you facilitate a comprehensive approach to transformation, achieving in-depth market understanding, strategic refinement, and enhanced competitive positioning within your organisation.